Armour39 Product Video
Concept
Visceral helped to direct an informative, yet hard-hitting product commercial for the Armour39 performance monitoring system. Designed to help athletes get the most out of their workouts–and know it for a fact–this energetic spot featured MMA champion Georges St. Pierre and star trainer Natalie Uhling.
Role: Creative Direction, Copywriting, Motion Design (while employed at Under Armour)
Partner Credits: Attik