Armour39 Branding

 

Concept

Visual identity creation for Under Armour’s first ever digital product, launching the brand into the digital wearables category. Logo, brand style guide, and “hero” artwork were developed to create intrigue, impact, and to signify the power and technical capabilities of this powerful product.

Role: Strategy, Creative Direction, Design (while employed at Under Armour)

Partner Credits: Attik

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